Прочитал экспромтом лекцию в РАНХиГС на тему «Реклама и полиграфия» студентам второго курса по специальности "Реклама и связи с общественностью". Полтора часа пролетели незаметно: сорок студентов слушали внимательно, правда по глазам некоторых из них угадывалось некоторое напряжение – то ли им это не интересно, то ли не понимают смысла. Обсуждали все – восприятие информации человеком, мотивацию потребителя, каналы коммуникаций, будущее полиграфии, развитие интеллекта через чтение, клиентский сервис, законы композиции, проблемы дизайна в печати… Из аудитории можно было выделить пять активных слушателей - и на вопросы отвечали и вступали в диалог. Вспомнил себя в их возрасте - тоже любил "сраз
Недавние посты
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